The buildings called Les Magasins Généraux in Pantin used to house the warehouses of the Paris Chamber of Commerce and Industry. Today, Les Magasins Généraux also designates a full-fledged cultural creation center, founded by the communication agency BETC.
The approach is innovative: it involves associating players from all walks of life - residents on the one hand, guests on the other: institutions, local authorities, media, partner brands, etc. - in order to work together to develop new cultural projects and content, overcoming the barriers between art, society and the economy.
The Magasins Généraux' programme is resolutely forward-looking: their creative ambition is to explore contemporary issues through art, and to propose elements for reflection and discussion. Their events thus take a wide variety of forms: from a festival of contemporary music, to conferences on urban cultures, to contemporary art exhibitions...
This programme is created, in close collaboration, by the residents of the Magasins Géneraux: BETC, General Pop, Le Poste général, le Cneai, Medialab93 and Artagon. The projects come to life on the first floor of the building, open to all; sometimes they extend into the public space, Place de la Pointe in the église the Pantin district near the Canal de l'Ourcq.