Magasins Généraux

Ancien bâtiment des douanes à Pantin, siège de BETC, Magasins GénérauxMgasins généraux 3Magasins Généraux à Pantin

The buildings called Les Magasins Généraux in Pantin used to house the warehouses of the Paris Chamber of Commerce and Industry. Today, Les Magasins Généraux also designates a full-fledged cultural creation center, founded by the communication agency BETC.

The approach is innovative: it involves associating players from all walks of life - residents on the one hand, guests on the other: institutions, local authorities, media, partner brands, etc. - in order to work together to develop new cultural projects and content, overcoming the barriers between art, society and the economy.

The Magasins Généraux' programme is resolutely forward-looking: their creative ambition is to explore contemporary issues through art, and to propose elements for reflection and discussion. Their events thus take a wide variety of forms: from a festival of contemporary music, to conferences on urban cultures, to contemporary art exhibitions...

This programme is created, in close collaboration, by the residents of the Magasins Géneraux: BETC, General Pop, Le Poste général, le Cneai, Medialab93 and Artagon. The projects come to life on the first floor of the building, open to all; sometimes they extend into the public space, Place de la Pointe in the église the Pantin district near the Canal de l'Ourcq.

Magasins Généraux
1 rue de l'Ancien Canal

93500 PANTIN
48.89455307788484 , 2.4154707587524538
Getting there Getting there
Vélib' : 35014 - DE GAULLE (PANTIN) (7m)
Vélib' : 35008 - LOLIVE 2 (PANTIN) (13m)
Vélib' : 35009 - LOLIVE 1 (PANTIN) (32m)
Vélib' : 35006 - DELIZY (PANTIN) (37m)
Vélib' : 35007 - DELESSERT (PANTIN) (40m)
Magasins Généraux, 1 rue de l'Ancien Canal, 93500 PANTIN

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