WAYLA is the acronym for What Are You Looking At? Qu’est-ce que tu regardes ?
This creative and experimental collective group began in 2006 under the initiative of a group of friends: Atm, Sohei, Wouane & Jivé, all of them highly enthusiastic and graphic designers by profession. Each member has brought his personal touch, his own way of working. From this mix of influences and diverse approaches (graphic design, music, design, art, typography, science-fiction…) a subtle synergy has emerged.
And thus Wayla was born.
Experimenting different processes allows for the development of a common universe. This willingness to express themselves using different techniques adds to their influence, light and fresh attitude and savoir-faire.